KFC Smartphone Looks FingerLickin Good

first_imgStay on target People traditionally celebrate 30 years with pearls or diamonds. KFC China, however, is marking its anniversary with something a bit more modern.In 1987, Kentucky Fried Chicken became the first Western restaurant chain to open in China. Three decades later, the fast food joint has teamed up with Huawei to release a branded smartphone.Details are scant. But based on a poorly translated ad posted to Weibo, 5,000 special-edition phones will be produced, each engraved with Colonel Sanders bespectacled face and the year “1987” on the back. The catch: They will be sold only in China.AdChoices广告KFC’s new Enjoy 7 Plus device doesn’t exactly stand out from the crowd: It runs Android 7.0 and has a Snapdragon 425 processor, 3GB of RAM, 32GB of storage, and a microSD card slot.There is even a fingerprint scanner on the back, according to The Guardian, which tipped a gratis 100,000 “K dollars,” the Colonel’s virtual currency.The bright red handset also comes loaded with KFC wallpaper and app, for ordering food on the go. A separate music program lets users play DJ at any of the country’s franchises; blast songs like “Happy Birthday” and Wagner’s bridal chorus (perfect accompaniment to a fried-chicken proposal) over the restaurant speakers.KFC opened in Qianmen, Beijing, in November 1987. The chain has since expanded to include more than 4,500 outlets in China—the company’s single largest market.This isn’t the Colonel’s first tech-infused publicity stunt: In 2014, the company created a keyboard covered in fried chicken paraphernalia and matching fried-chicken-drumstick mouse and USB drive. A year later, the KFC Tray Typer—part of a German advertising campaign—launched as the ideal way to respond to texts without ever laying a grease-stained finger on your handset.The packaging-as-appliance gimmick continued with 2016’s limited-edition 5-in-1 Watt A Box meal crate, complete with a chicken zinger, hot wings, hash browns, chocolate pie, mobile power bank, and micro-USB and Lightning charging cables.And just last month, KFC sent a chicken sandwich into the stratosphere, where it floated between 60,000 and 80,000 feet above Earth for four days.Let us know what you like about Geek by taking our survey. KFC’s Loaded Cheetos Sandwich Is Here to Sabotage Healthy DietsFinally, You Can Buy a KFC Drumstick That Will Last Forever last_img read more