How many errors can you find? Steacy’s answers will be posted next week. In the meantime, post your comments below.One interesting note: when we’ve published “What’s Wrong With This Picture?” articles in the past, GBA readers have always been able to identify more errors than were noticed by the photographers who submitted the photo. RELATED ARTICLES What’s Wrong With This Insulation Job?What’s Wrong With This Crawl Space? By the way, “There’s a smudge of asphalt on the window frame that hasn’t been cleaned” does NOT count as a problem. Click here to read the answers to our puzzler. Readers are invited to identify as many installation errors they can spot in the attached photo of a window installed in the rough opening of a new home.This is the latest in our ongoing series, “What’s Wrong With This Picture?” (To see two previous photos in the series, click the links in the box below.)The photo comes from James Steacy of IBACOS (a Building America program partner in Pittsburgh, Pennsylvania).
Enroll Now for Free 7 min read This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. February 27, 2018 Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Opinions expressed by Entrepreneur contributors are their own. Looks like users are “swiping right” (saying “yes”) on app usage: Some 70 percent of Americans are adding a new app each month, increasing the number of apps per user to 80 or more, according to app-market insights firm App Annie.Related: 6 Time-Tested Tips for Designing a Killer App for Your BrandAccording to TechCrunch, the nearly $86 billion app industry is on the track for record growth in several key countries, including heavily populated China, India and the United States.In other words, apps are smoking hot. But, like Tinder photos, they’re definitely not all created equal. And entrepreneurs and small businesses that understand what consumers want and need can better position themselves to create an app that isn’t a one-day wonder. Below are several ways to do that.First, the show-stealing app traits you should imitateWhat characteristics do the strongest apps share? At their core, they dip into people’s unfettered desire to consume. Whether it’s food or information (especially in list form), humans crave not just the news, but also the “new.” With the world in their pockets, they’ve developed a 24/7 need for fresh tweets, posts, comments, stories, photographs, videos and jokes. Forget about this morning’s headliner recipe; only hours later, cooks are demanding a new and different culinary concoction altogether.Popular mobile apps like Facebook, Snapchat, Instagram and Twitter are all leaders at tapping into this demand for instantaneous connections and ideas. Still, people also have their limits: If a piece is TL;DR (“too long; didn’t read”), it’s dead on arrival. Even oiginality isn’t enough. Apps have to have functionality that matches user demand.So, how can you create an app that people go to on their own volition, as opposed to merely a place where they arrive after clicking a link?Axios, the political and business news website, is an example: Its philosophy, as relayed to the Wall Street Journal is to give readers the gist of a story and even note the word count of those quick-hit summaries.”This kind of concise, snappy content is both digestible and satisfactory,” Axios co-founder and president Roy Schwartz told the WSJ. “The truth is that about 80 percent of readers don’t even make it past the first few hundred words of a news story, let alone a native ad.”Tinder is another great example. It also promotes both new and continued users (while also having figured out a solid pricing model). By allowing new users to easily set up their profiles via a link to their Facebook page, Tinder has boosted its attractiveness to those users. This means that when you set up a Tinder profile you can connect it to your Facebook for example and it will pull in information about your work, your photo, etc. Plus, it taps into people’s baser instincts — the tendency to judge and segment others — to keep people coming back.Creating an app for today’s app-infused worldOf course, all this time people spend on devices inevitably leads to a discussion about addiction and device-maker culpability. Even Sean Parker, the founding president of Facebook, has called himself a “conscientious objector” of the app industry.Yet understanding and learning about how people work — both the mental and physical aspects — is how entrepreneurs and small businesses develop products that people want.In fact, app software should tap into users’ feelings of satisfaction as they browse vital information. Without this core quality, no degree of inventiveness by companies will prompt the level of consumer use and loyalty that app makers seek.Related: How You Can Win Big From the Changes to Apple’s App StoreTo make your app one of the hottest of 2018, then, consider these three tips:1. Don’t “bury the lead.” Years ago, journalists could bury leads — an industry catchphrase meaning taking too long to get to the point. But that strategy no longer works. Whatever you’re delivering to your audience must be kept front and center.Keeping feeds updated with new information is now a requirement for software, because people want to see the most current information quickly and then see a site update and deliver new data. This tactic is similar to the “cult of immediacy” tactic, a sales technique in which salespeople give a prospect exactly the data he or she needs — no more, no less — at exactly the point it’s needed.According to a report by comScore, apps constituted 87 percent of users’ mobile minute usage in 2017. While that number sounds like a lot, it translates to an average of only 73.8 hours a month — or fewer than two and a half hours per day, according to App Annie’s report. With so little daily time spent on apps and so many apps to choose among, users need to see what they’re looking for before they’ll include your app in that narrow window.2. Make your dialogue with users succinct. As Axios seems to indicate, people don’t necessarily want more than a snippet of information. In fact, if you give them a mouthful, they might spit it out. So, be straightforward, and include details that add just enough context to whatever you’re delivering to your consumers. Then give them the chance to continue to learn or to move on to the next offering.TheSkimm, an informal newsletter that disseminates the day’s headlines for on-the-go readers, is a great example of the kind of punchy, poignant material that consumers are into. Recently, the company announced that it’s also launching a podcast. TheSkimm’s co-founders, Carly Zakin and Danielle Weisberg, describe the podcast as a no-b.s. look at “real stories from women who are leaders in their fields.” Like TheSkimm, you too should make your language simple and succinct.3. Practice the art of the K.I.S.S. (Keep the interface simple, stupid). Users don’t want to engage with design features they don’t need, so go easy on the navigation and task bars. Of course, eliminating these features may make designing an app more challenging. But your users will thank you for not overwhelming them with needless activities, because the more difficult you make your interface, the less likely it is to attract users.At each point in your design process, then, ask yourself if you’re trying to cram an elephant into a mouse-sized box. If the answer is yes, you have some old-fashioned whittling to do. Otherwise, you’ll be unlikely to make that much-needed conversion from ephemeral user to devoted fan.Related: 4 Questions to Help You Price Your App in a ‘Freemium’ WorldSo, whether your app’s been on the market for months or it’s still on the drawing board, you can and should evaluate its effectiveness by thinking about how to get information into the foreground, prioritize conciseness and keep the design simple.In these ways, you’ll position your app to lead the crowded software pack as 2018 unfolds. And you’ll be more likely to prompt users to swipe right.
DALLAS — With the federal government and a Senate committee looking into the dragging of a man off a United Express flight, airlines are beginning to speak up against any effort to bar them from overselling flights.The CEO of Delta Air Lines called overbooking “a valid business process.”“I don’t think we need to have additional legislation to try to control how the airlines run their businesses,” Ed Bastian said Wednesday. “The key is managing it before you get to the boarding process.”Federal rules allow airlines to sell more tickets than they have seats, and airlines do it routinely because they assume some passengers won’t show up.The practice lets airlines keep fares low while managing the rate of no-shows on any particular route, said Vaughn Jennings, spokesman for Airlines for America, which represents most of the big U.S. carriers. He said that plane seats are perishable commodities – once the door has been closed, seats on a flight can’t be sold and lose all value.Bumping is rare – only about one in 16,000 passengers got bumped last year, the lowest rate since at least the mid-1990s. But it angers and frustrates customers who see their travel plans wrecked in an instant.Bumping is not limited to flights that are oversold. It can happen if the plane is overweight or air marshals need a seat. Sometimes it happens because the airline needs room for employees who are commuting to work on another flight – that’s what happened Sunday on United Express.More news: Rome enforces ban on sitting on Spanish StepsFlight 3411 was sold out – passengers had boarded, and every seat was filled – when the airline discovered that it needed to find room for four crew members.That eventually led to the video everybody has seen – a 69-year-old man being dragged off the plane by security officers after refusing to give up his seat.In a series of three statements and an interview, United CEO Oscar Munoz became increasingly contrite. On Wednesday, he told ABC-TV that he would fix United’s policies and that United will no longer call on police to remove passengers from full flights.Politicians have jumped on the public outrage.On Wednesday, 21 Senate Democrats demanded a more-detailed account of the incident from Munoz. A day earlier, the top four members of the Senate Commerce Committee asked Munoz and Chicago airport officials for an explanation.“The last thing a paying airline passenger should expect is a physical altercation with law enforcement personnel after boarding,” said the committee members, two Republicans and two Democrats. They asked Munoz about his airline’s policy for bumping passengers, and whether it makes a difference that passengers have already boarded the plane.Sen. Richard Blumenthal, D-Conn., asked the U.S. Department of Transportation to analyze “the problem of overbooking passengers throughout the industry.” He said was working on legislation to increase passengers’ rights.The Transportation Department said it is investigating the incident to determine if United violated consumer-protection or civil-rights laws. It gave few details.New Jersey Gov. Chris Christie said Tuesday that he asked the Trump administration to suspend airlines’ ability to overbook flights. Christie, a Republican, said bumping passengers off flights is “unconscionable.” United is the dominant carrier at New Jersey’s largest airport, which is in Newark.More news: Carnival Cruise Line enhances HUB app for families and youthFederal rules require that before airlines can bump passengers from a flight they must seek volunteers _ the carriers generally offer travel vouchers. That usually works _ of the 475,000 people who lost a seat last year, more than 90 per cent did so voluntarily, according to government figures.United said, however, that when it asked for volunteers Sunday night, there were no takers. United acknowledged that passengers may have been less willing to listen to offers once they were seated on the plane.“Ideally those conversations happen in the gate area,” said United spokeswoman Megan McCarthy.Airlines are supposed to have rules that determine who gets bumped if it comes to that. United’s rules, called a contract of carriage, say this may be decided by the passenger’s fare class _ how much they paid _ their itinerary, status in United’s frequent-flyer program, and check-in time. United has not said precisely how the four people asked to leave Flight 3411 were selected.United bumps passengers less often than average among U.S. carriers. In 2016, it bumped 3,765 passengers, or one in every 23,000. Passengers were twice as likely to get bumped from Southwest Airlines. Hawaiian, Delta and Virgin America were the least likely to bump a passenger against his will. Thursday, April 13, 2017 Tags: America, United Airlines By: David Koenig Source: The Associated Press << Previous PostNext Post >> U.S. airlines get defensive on talk of banning overbooking flights Share