Google rolls out major search algorithm update

first_imgGoogle’s search algorithms are an ever-changing mystery that only the best search engine optimizer (SEO) experts ever get a handle on. But Google yesterday implemented one of the biggest changes they have ever made to those algorithms, and one that should see a noticeable change in the quality of search results everyone sees.According to Google, this change should have a positive impact:In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. Google see this change as supporting “a healthy web ecosystem” with the side effect being a lot of sites will have their rankings change either for the better or worse. Depending on which side of the fence you are on: content copier or content producer, will give you a good idea of how this is going to play out for your site/s.For end users it is certainly promising to be a positive change. Google has been trying to improve the overall search experience recently with the surprise introduction of a Personal Blocklist for the Chrome browser being the most public example of that. Now with search results getting better too, we should all see a lot less rubbish on that all important first page of results.Read more at The Official Google Bloglast_img

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