Tourism Australia Launch phase two ad campaign today

first_imgToday Tourism Australia launched the second phase of their campaign – There’s nothing like Australia. The campaign calls on Australians to share their Aussie holiday experiences online in a new domestic tourism push.Nominating their friends and family, as their “Aussie holiday dream team”, people are invited to upload videos, images and stories to the website. A prize pool, worth more than half a million dollars including a $5 Sony music voucher for each entry, Qantas flights and 16 luxury Lodges of Australia accommodation packages are on offer.The campaign starts from the 16th September through till 30th November 2011.Geoff Dixon Chairman of Tourism Australia said the Australian domestic tourism industry remains very strong and has bounced back after a few flat years. Today is about reminding our fellow Australians of the quality tourism experiences our country has to offer. This campaign is about getting Australian’s to consider a dream holiday experience in their own backyard.Martin Ferguson, Minister for Tourism said despite the industry having had its challenges including the strong Aussie dollar and natural disasters there are positive signs for the tourism industry with further potential domestically and internationally.Last year Tourism Australia asked Australians to share their Australian holiday experiences in phase 1 of the campaign. 30,000 experiences were submitted online and were used to build an interactive map for holiday inspiration. Phase 2 encourages Aussies to enjoy these holidays in Australia. Tourism Australia Managing Director Andrew McEvoy said this campaign is rallying cry for the people of Australia to tell each other why Australian holidays are so good! Tourism Australia managing director Andrew McEvoy Geoff Dixon Chairman of Tourism Australia Martin Ferguson Minister for Tourism Source = e-Travel Blackboard: R.Mlast_img

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