Share Show Discussion A 9-year-old died on Sunday after a goal post collapsed on him at a Hell’s Kitchen, New York, school.The child was identified as Tommaso Cerase, who was partaking in a church youth event at Park West High School. The goal post collapsed at around 10 a.m., according to the New York Daily News.Tommaso was hanging off the goal post in an indoor gym when it collapsed and fell on him, officials said, the Daily News reported. However, Fox5 in New York reported that the boy ran into the goal post before it fell on him.Officers who rushed to the scene discovered the boy unconscious with severe head trauma. He was taken to a nearby hospital but could not be saved, the New York Daily News reported.Tommaso was practicing with eight other children and was supervised by three adults in a program run by Juventus Academy, police told the Daily News.“Today our dearest son Tommaso passed away in an unfortunate accident at his soccer practice,” the family said in a statement. “He was full of life and joy. At this moment the family is asking for respect for their privacy so they can continue their process of grieving.” Schools Chancellor Carmen Farina released a statement, which read: “This tragic incident is heartbreaking and our thoughts are with this student’s family and school community during this devastating time…”“He was a wonderful boy, that’s all,” said a family friend.New York City Mayor Bill de Blasio wrote on Facebook: “Our prayers are with his family. Heartbreaking.” LINKEDINPINTERESTREDDITTUMBLRSTUMBLEUPON Share this article US Boy, 9, Killed During Soccer Practice in New York City By Epoch Newsroom September 18, 2017 Updated: September 18, 2017
New Delhi: The Aam Aadmi Party on Wednesday said several Congress workers, including some from Valmiki community, joined the party in presence of Delhi Chief Minister Arvind Kejriwal.Kejriwal welcomed them and said they would have to work together for the development of the city and the country. “We have fixed to a large extent the corrupt exploitative system that has existed for the last 70 years. This has been possible because Delhi elected an honest government. But this project is much longer than just four years. After winning the next election in Delhi, we have to continue to work towards a better country, a better system. We are committed to ensuring a dignified life for all Delhiites,” Kejriwal said in the statement.Leader of the Maharishi Valmiki Ambedkar Navyuvak Sangh, Harkisan Tank joined the party today, along with his supporters. Tank said, “The Valmiki community is a very backward group in terms of education. Aam Aadmi Party is the only party that makes education a top priority and works on improving government schools. Our children mostly study in government schools and we have learnt that Delhi’s government schools are the best in the country, even competing with private schools.”Asha Verma, a Congress member from Kirari who joined the party today said, We will work with all our energy and enthusiasm to ensure you are re-elected next year.” aap arvind kejriwalDelhi CongressHarkisan TankValmiki community First Published: June 26, 2019, 7:17 PM IST
consumer behaviorcustomer datamarketing attributionMarketing Mix ModelingPeople-based marketingretailRetail Marketers Previous ArticleUS Consumer Survey: Physicians Using Mobile Apps Seen as a Major Differentiator Amongst US PatientsNext ArticleTopbox Conversation Analytics Enable Faster Discovery of Actionable Customer Insights The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as customer journeys become more complex.Taking a smart, Data-driven approach to measurement is essential for understanding what’s working, what’s not, and where to spend the next marketing dollar. By embracing these four measurement best practices, modern Retail Marketers can get the accurate, actionable insights they need to improve efficiency and effectiveness in every area of investment.Assess Performance HolisticallyAmid a wave of store closures, Retail Marketers are under more pressure than ever to tie their Marketing efforts directly to Sales, Revenue, and Growth. To help assess the impact of their efforts, many have embraced advanced measurement approaches, such as Marketing mix modeling and multi-touch attribution. Both approaches enable marketers to make more informed decisions, yet each has its own unique advantages.Marketing mix modeling provides a strategic, cross-channel approach to Marketing measurement. Using historical, summary-level data, it provides broad recommendations on where marketers should allocate their budgets to optimize performance. Marketing mix modeling also accounts for seasonal, economic, competitive, and other exogenous factors that can impact Business Performance. Multi-touch attribution, on the other hand, is designed for Tactical Optimization. It uses person-level data from addressable channels to measure performance in near real-time and at more granular levels, such a publisher, placement, creative, and more.Bringing the strategic and tactical insights produced by Marketing mix modeling and multi-touch attribution together is critical for understanding the contribution of all touchpoints across the consumer journey, as well as unique touchpoints that influence each shopper’s path to purchase. When used in tandem, marketers get the comprehensive view they need to make the right decisions, using the right level of data, at exactly the right time.Read More: Key Social Media Monetization Tactics for Mobile-First Gaming BrandsEmbrace People-Based MarketingEffective marketing requires an understanding of consumers and the influences along their path to purchase. People-based marketing is rooted in the concept of marrying multiple data sources together under a single identifier, so marketers can get a cross-channel view of customers and insight into the mix of tactics that produce the best results for their business. Mastering the fundamentals of people-based marketing also helps retailers deliver more relevant and timely messages and offers that enhance the customer experience.While a people-based approach can provide a significant competitive advantage for any retailer, it’s essential that consumer trust isn’t sacrificed in the process.Marketers should look for measurement solutions that embrace privacy by design principles, so they can collect and use customer and interaction data without putting personal information at risk. When marketers balance both of these needs successfully, they can forge real connections with customers and prospects and optimize their performance in the process.Make Decisions as Dynamic as Your ConsumersConsumer Behavior changes by the day. What works today might not work tomorrow, yet many marketers base their decisions on weeks or months-old data.To minimize waste, modern Retail Marketers need accurate, up-to-date data at the same time they are making decisions. Measurement platforms that refresh and remodel data every day enable marketers to make precise adjustments to campaigns while they are still in-flight, swapping out creatives, or tweaking keywords and placements as needed. By speeding up insights and optimizations this way, marketers can keep pace with consumers while improving their effectiveness and efficiency overall.Read More: How Can AI Boost Your Email Personalization Performance?Continuously Test New Campaigns and TacticsToday’s constantly changing media landscape makes it harder to find target audiences and build an effective plan to reach, engage, and convert them. Delivering the right offer at the right moment is essential for increasing the number of trips online and to the store, growing the size of the basket and driving conversions. To succeed, Retail Marketers need to continually test new campaigns and tactics, but they also have to prove the impact of those investments on sales.Lift analyses can provide Retail Marketers with powerful insights into the incremental impact of new channels, campaigns, and tactics. Sales impact is measured by analyzing changes in consumer purchase behaviors – such as purchase frequency, basket size and more – for buyers who were exposed to a campaign versus those who were not. By tying marketing activities directly to sales, Retail Marketers can not only maximize revenue outcomes but also end the debate over the business impact of their efforts.In today’s landscape, Retail Marketers must be open to improving their measurement practices if they want to get ahead. Ultimately, success depends on having a true understanding of customers and the tactics that influence their decision to buy.By embracing the core tenets of holistic measurement, people-based marketing, timely analysis, and continuous testing, retail marketers can increase the effectiveness of their efforts, while delivering meaningful experiences that keep customers coming back for more.Read More: How to Analyze Your Lead Generation Form Using Google Tag Manager Four Measurement Best Practices for Retail Marketers Matt KrepsikJune 11, 2019, 1:00 pmJune 10, 2019
Noon isn’t the first company to want you to ditch your dumb switches in favor of connected versions, of course. Belkin’s WeMo has WiFi-connected options, while Lutron and Insteon have had models compatible with their own smart home systems for years. Where Noon differentiates itself, however, is in how it’s set up and operated. The goal is to bring what’s called “layered lighting” to the average home. It’s a term used by professional lighting designers, where different light zones and types of light are used to highlight areas depending on task or activity, delineate spaces, and generally make rooms feel more homely rather than evenly-illuminated boxes. At its heart is the Noon Room Director switch, which replaces the master switch in the room. It’s a slice of OLED touchscreen, and it communicates wirelessly with Extension Switches via Bluetooth Low Energy. As long as the different lights in your space are each equipped with an Extension Switch, the Room Director can manage them all. When you set the system up, Noon uses electrical currents and other factors to identify what type of bulb is being used in each fixture. According to the company, it can recognized dimmable and non-dimmable bulbs, incandescent, LED, CFL, and fluorescent, in addition to electronic low voltage (ELV) and magnetic low voltage (MLV) fixtures. In short, it means that even if you have a mixture of different light sources in a room, Noon can work with them all without running into odd problems with flickering or transformer buzzing. Once identified, Noon automatically creates three lighting presets. Everyday is, as the name suggests, intended for everyday use, while Bright cranks up the brightness levels. Relax goes in the opposite direction, dimming things down for a cozier feel.Custom scenes can be created, mixing the settings for all the available lights, and then accessed from either the Room Director’s glass touchscreen or through the smartphone app. Alternatively there’s support for Amazon Alexa, so if you have an Echo nearby you’ll be able to ask for a lighting preset too. There are some convenience and security features baked in as well. A night light turns on a very low level of lighting if the Room Director spots movement, for instance. Vacation Mode learns the typical patterns of the house’s occupants, and plays those lighting settings back while you’re away to make it look like someone is home. It’s not the first time we’ve seen a company try to replace the humble light switch with a touchscreen alternative. Wink’s Relay, for instance, offers support for various apps, including summoning an Uber, while Brilliant revealed its own take on the idea earlier this year, with a system that can not only control lights but work as a video intercom and command other smart home tech like Sonos speakers. In contrast, Noon’s system focuses resolutely on lighting, with no broader functionality. While that could seem like a missed opportunity, in fact it may be fairly sensible. People are familiar with light switches and how they operate, and attempts to add complexity could leave some users frustrated, especially if they’re not the geeks in the house. The downside to any system like this, mind, is that it requires some tinkering with your home’s electrics. That can be a deal-breaker to those renting, and off-putting to people uncomfortable with DIY. Noon will offer professional installation via InstallerNet as a workaround.A Noon Smart Lighting Starter Kit, containing a Room Director switch, two Extension Switches, and three wall plates, will be $399.99 from today. Extra Room Director switches are $199.99 apiece, while Extension Switches at $99.99. Professional installation starts at $149.99 for up to three switches, and then $20 for each subsequent one, though Noon is offering a limited time deal which brings it down to $49.99. MORE Noon Home For most of us, the entry point to the smart home is connected lighting, and that’s where startup Noon Home aims to make its mark. Rather than persuading people to switch out their bulbs for wireless versions, like Hue or LIFX, or the lamps themselves, Noon replaces the light switches with smart versions.