LinkedIn What’s your best advice for women in business?It’s a question I hear frequently as more and more women strike out on their own, whether it’s to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents. The number of women-owned businesses in this country is growing 1.5 times faster than the national average. From 1997 to 2011, they increased by 50 percent.I love seeing this surge of confidence. Putting yourself out there is risky, but it’s better to try and fail then to spend a lifetime wondering, “What if?”Yes, I do have a favorite piece of advice for women in business but first, a word about a project that gleans wisdom from dozens of us female entrepreneurs.One Red Lipstick is a documentary, book and website being created to advise, encourage, inspire and empower the more than 200,000 women launching U.S. businesses each year.I’m excited to be featured in One Red Lipstick (the title comes from the emboldening power of red lipstick). I believe, like Spenser, that women working together have tremendous strength, and that there’s a lot we can do to help each other succeed as entrepreneurs.And we do need to help each other.Despite the fact that our businesses added 500,000 jobs over 10 years while other privately held firms lost jobs, we’re also less likely than men to borrow money to expand, so our businesses are smaller. They’re more likely to fail and, despite the huge number of sales receipts we ring up, the total is still disproportionately less than our male counterparts.That information, by the way, comes from the U.S. Department of Commerce’s Women-Owned Businesses in the 21st Century report.It details the hurdles we still must overcome: the legacy of a long history of discrimination; our tendency to be risk-adverse; and even some of the ventures that we choose. The report says we can help ourselves by creating more supportive networks, having access to more information and finding mentors.That last point gave me pause. When I launched my first business, there were comparatively few female CEOs and certainly no internet to foster communication among them. I learned how to run a business mostly through good old trial and error. That’s also how I figured out how to balance that work with my roles as mother, wife and daughter and how to fit in time volunteering for the community organizations I valued.But women don’t have to go it alone anymore, and nor should we. Which is why I welcome questions like, “What’s your best advice for women in business?”Here it is: Know your audience.Because guess what? It’s you!Women account for 73 percent to 85 percent of all consumer decisions (according to Boston Consulting Group, Competitive Edge Magazine, and TrendSight Group founder Marti Barletta),. From the grocery store to the automobile dealership to the tech industry, women drive purchasing.You need to communicate with that audience in mind. No, you don’t want to exclude men, but you also need to be sure your message appeals to women.As a woman, I’m a sucker for honesty and sincerity. I’m turned off by condescension. Unless the writer is somebody I already know and respect, I have little tolerance for preaching, judgment, or demands.Any message that takes those things into account will work for men, too.Whether you’re writing marketing copy, posting on social media, or working on an article or newsletter, if your goal is to turn your readers into buyers, you need to write with your audience in mind.That’s not so hard – if you’re a woman.Marsha Friedman is a 24-year veteran of the public relations industry. She is the CEO of EMSI Public Relations, www.emsincorporated.com, a national firm that provides PR strategy and publicity services to businesses, professional firms, entertainers and authors. Marsha is the author of Celebritize Yourself and can be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider. Share. Facebook By MARSHA FRIEDMAN Tumblr Email on August 28, 2014 Pinterest Google+ Twitter Are You One of the 500-plus U.S. Women Launching a Business Today? Your Competitive Advantage May Surprise You 0 E-Headlines
to create Blog in some high weight site, and enrich the content of the Blog, keep Blog content update, and then add a link to your site in Blog. Jiang Pingzhong here to remind the webmaster friends, don’t set up Blog immediately add a lot of links in the article, just completed the Blog Blog to be best loved Shanghai, grab the weight up, then slowly adding links in Blog, and adding a chain do not pile up too much, otherwise it will affect the chain of the weight reduce.
before we talked about the Shanghai dragon, Jiang Ping and we communicate mainly about two aspects of the content and the chain of Shanghai dragon. Of course, most of the current mainstream search engines, the quality and quantity of import links in the past, now even the future for a long period of time will have a significant impact on the ranking. Therefore, to establish a number of the chain as soon as possible is one of our most important work in the operation of Shanghai dragon.
actually, this method with webmasters. The webmaster can try to related website chain, so the effect will be greatly improved. For example, do the pharmaceutical industry, can go to the hospital, the doctor medical forum, the Forum Forum – forum. In B>
1, the use of soft reprint to get a lot of chain
actually, the chain is not quite so easy, after the establishment of a new station, due to the lack of weight, the content is not perfect, there are few old sites willing to exchange with Links. At this time, we need some tips for more outside chain to enhance the weight of their own website, the weight of up to a link exchange is easier, following Jiang Pingzhong and talk about Shanghai Longfeng looking for the eight method: chain
2, and non-profit organizations website
for soft writing, is often used in many webmaster. As Lu Songsong blog, why can have such a high index and flow? Because he will write text, written text is large reproduced, so improve website weight, website reputation certainly big.
4, some high weight forum signature
, for example, Jiang Pingzhong wrote the title today today "Shanghai dragon for a chain of eight methods such as these, the stationmaster is often a topic of concern, is also concerned about the Shanghai dragon industry topics, it will attract a lot of attention, and get a lot of use, so that we can get more external links.
3, create a blog the chain
can in fact, website and industry associations or non-profit organizations in Links when doing. The link weights of these sites are generally high, so this kind of website link exchange helps PR increased rapidly, so do Links and the same type of website is relatively easy to many, this is a very good means of Links.
Queen’s College JCR voted unanimously in favour of a motion supporting marriage equality in light of the second reading of the same-sex marriage bill that was passed with a majority of 225 in the House of Commons on Tuesday.The motion, proposed by Jane Cahill, Queen’s College JCR President, and seconded by Ashley Francis-Roy, the college’s LGBTQ rep, mandated Francis-Roy to write to Andrew Smith, Labour MP for Oxford East.The JCR urged him to vote in favour of the marriage (same-sex couples) bill, which was subject to a free vote by MPs. There were no speeches in opposition to the motion at the JCR meeting on Sunday and it was thus passed unanimously.The motion claimed, “Andrew Smith MP has been ambivalent recently about how he will vote on marriage equality, as he is concerned about religious freedom.” Smith’s constituency encompasses 29 Oxford colleges, including Balliol, Merton and St Catherine’s, which also petitioned Smith to support the proposals on equal marriage. A letter from Merton gathered 90 signatures and a petition from 150 St Catz students was also sent.However, in a statement, Smith commented, “My view is that in all but name Britain already has gay marriage through the institution of civil partnerships, which I thought was a very important and civilised step forward, and which confers very largely the same rights and responsibilities. I don’t see any strong case for denying the opportunity to call this a marriage.”The same-sex marriage bill passed through the House of Commons on Tuesday and saw MPs including Mr Smith vote in favour of the same-sex marriage bill by 400 votes to 175. The bill was subject to a free vote, although over half of Conservative MPs voted against the government.Jane Cahill told Cherwell, “I’m very proud that we voted to defend the rights of our LGBTQ community. It’s important we express a view because these members are an important part of our community, and we want Mr Smith to know that his constituents, far from being against the bill, or even ambivalent about it, are strongly supportive of a ‘yes’ vote from our MP.”OUSU Vice-President for Welfare and Equal Opportunities Katie Colliver commented, “Questions of equality affect everyone, whether or not you are a student. I think it is absolutely right that Queen’s JCR has taken a stand on equal marriage and I hope that other JCRs will follow their lead.”Elizabeth Sherlock, a second-year classicist at Queen’s, told Cherwell, “Queen’s JCR’s decision to support and stand by its LGBT members made me incredibly proud to be a member of Queen’s! Any statement a college can make in favour of equality is valuable.” However, OUSU’s LGBTQ campaign had concerns about the bill, commenting, “We feel that equal marriage is a significant and necessary step forward, bringing us closer to equality and providing more religious freedom for LGBT and pro-LGBT people of faith.“We feel that although aspects of the bill are inadequate, for example it forces transgender people to annul civil partnerships in order to transition, the bill must be passed to facilitate further progress.”Smith resolved to continue considering the implications of the bill, stating, “I shall look to see how [the bill’s] inequalities and inconsistencies can best be addressed. I will reflect further on all the issues raised in the light of the views constituents are putting to me, and the wider public debate.”
Filed Under: Cool Tech, Tech Tagged With: AeroVironment, Dr. Howan Lee, Dr. Ronald Fearing, miniRoACH, VelociRoACH, Wahid Nawabi Recently, I attended AeroVironment’s presentation of their contribution to NASA’s Mars Helicopter mission. The autonomous vertical-lift drone is remarkably capable of flying through the planet’s thin atmosphere, as demonstrated on Earth in a vacuum chamber by their CEO, Wahid Nawabi. The unmanned aerial craft will provide a bird’s eye view of the Martian landscape to guide the growing fleet of terrestrial rovers through the hazardous terrain. The Mars Helicopter project is a culmination of decades of unmanned aerial leadership by the avionics contractor.Tucked in the corner of AeroVironment’s briefing was their smallest military Unmanned Aerial System (UAS), Switchblade. The lethal nature of this backpack-sized drone is remarkable as it is a disposal device capable of precision strikes (aka targeted assassinations). According to Nawabi, Switchblade is the ultimate “warfighter” that promises “minimal collateral effects,” for beyond-line-of-sight reconnaissance missions. In addition to offensive munitions, the miniature flying machine provides a powerful sensor payload to enable intelligence gathering and surveillance of the targets prior to impact. AeroVironment’s website boasts, “This miniature, remotely-piloted or autonomous platform can either glide or propel itself via quiet electric propulsion, providing real-time GPS coordinates and video for information gathering, targeting, or feature/object recognition. The vehicle’s small size and quiet motor make it difficult to detect, recognize and track even at very close range.” While Nawabi assured me that Switchblade’s protocol requires a human in the loop, I left the meeting feeling queasy at the prospect of a stealthy autonomous killing machine.The idea of single-use robots is gaining traction beyond military applications. Researchers at the The University of California, Berkeley are building inexpensive mini-robots for search and rescue missions. Dr. Ronald Fearing explains, “Living in earthquake country in California. It’s frustrating to know people will be trapped after a building collapse. We have an indeterminate amount of time to find someone before they may die. Small robots would allow us to get in and communicate fairly quickly.” Inspired by insects, Fearing’s lab has been creating biomimetic machines capable of amazing speed and maneuverability. Partnered with the National Science Foundation, Fearing’s group set out to build a swarm of crawling robots that resemble the indomitable cockroach, in size, gait, and dynamics.Using low-cost materials, laser printers and origami folds Fearing’s team built two prototype versions: a 3 centimeter miniRoACH (RObotic Autonomous Crawling Hexapod), and a 10 centimeter VelociRoACH, The larger version is one of the fastest robots of its size, sprinting 11 miles per hour or 10 times faster than a typical cockroach. Fearing has designed its disposable robots as a network of skills that work in unison to problem solve and report on ground conditions. Using an analogy, Fearing describes, “If you think about people, if you send a single person to explore and they encounter a 12-foot high fence, they are stuck. But if you send two people, the first can boost the second one up, and then the second can pull the first one up.”Fearing’s lab observed how ants collaborate by stepping onto one another to accomplish tasks. The researchers followed suit by outfitting VelociRoACH’es with sensors, tethers, and winches to enable each robotic crawler to pull and mount the other to overcome obstacles. A huge benefit of this collaborative platform is its cost-effectiveness, as “simple robots are $10 to $100 each instead of $1,000” said Fearing.Controlling the colonies of mechanical roaches that number between 50 to 100 at each deployment means humans provide the general directions to the group while the individual robots coordinate among themselves via radio. Fearing imagines that eventually, his mini-robots will work in tandem with a bigger robot with more computing power, this “mother ship” will monitor the mission of hundreds of bots in the field. To date, the Berkeley lab is already working with California Task Force 3 Urban Search and Rescue to help them locate trapped people in collapsed buildings. Fearing aims to outfit first responders with a backpack of robots managed through a simple tablet that is easily deployed in emergency situations. The team is also working on small disposable robots for industrial settings to detect chemical leaks at refineries and reactors. “When it’s dirty and dangerous, it’s good to use small, disposable mobile robots,” says Fearing.While Fearing’s low-cost robots work with metal components, this week at Rutgers University Dr. Howan Lee of the Department of Mechanical and Aerospace Engineering illustrated how 3D printed soft materials could be manipulated with ordinary water. “Our 3D-printed smart gel has great potential in biomedical engineering because it resembles tissues in the human body that also contain lots of water and are very soft. It can be used for many different types of underwater devices that mimic aquatic life like the octopus,” elucidates Lee. In his demonstration, Lee applied an electrical field to his water-based gel to illustrate how it can grab objects underwater. According to the research, the applications for this technology could range from underwater inspections to developing next-generation medical devices. In particular, the US Navy is potentially interested in utilizing such technology for single use clandestine operations by mimicking underwater animals. As Lee exclaims, “If you have full control of the shape, then you can program its function. I think that’s the power of 3D printing of shape-shifting material. You can apply this principle almost everywhere.”To prove the versatility of his new application, Lee built at 10-millimeter stick figure out of his hydrogel and applied an electrical charge to make it walk. The whimsical creation danced on screen without any tether, tubing, or connected wires. Lee expounded that his research is unlike any other in soft robotics, “They [soft robots] usually require tubing to supply the required air pressure and associated valves and control systems. Also, it is quite challenging to miniaturized these soft robots to micro-scale. Our 3D-printed hydrogel actuators are driven by material deformation, which is controlled by remotely applied electric field, allowing for untethered actuation.” Lee declares that robot octopuses are just the beginning, “We believe that 3D printing of EAH [Electro Active Hydrogels] with precise dimensional control could unlock the otherwise untapped potential of EAH and may lead to various applications in soft robots, artificial muscles, and tissue engineering.” The sheer depth of single-use robots illustrates how quickly the industry is moving from space to insects to, now, living tissues.Reprinted by permission.PREVIOUS POSTNEXT POST Disposable Robots Take FlightJuly 3, 2018 by Oliver Mitchell 127SHARESFacebookTwitterLinkedin