for the store, if there is no way to retain customers, which will undoubtedly become a big problem for the operation of the store. In fact, consumer behavior has a certain repeatability and periodicity, which for retail businesses, the size and loyalty of the consumer groups is the most critical task. Almost all consumers can be divided into two kinds, that is, targeted customers and mobile customers.
targeted customers are fixed in a store consumption, the recognition of the shop has a high degree of loyalty, the consumer groups in the consumption process is usually not more than a comparison between the selection. They generally have more than 3 times after the consumer experience to make a choice, and the final choice of the store has a high degree of satisfaction, the choice of their own conviction. This kind of customer is also known as loyal customers, loyal customers are mostly middle-aged and old customers, because of their rich consumer experience, and its mature and stable personality also led to such customers generally not easy to drain.